Product, Design & Business Operations

Strategy, Growth & New Ventures

I take digital products from zero to launch, and build the teams, systems and operations that scale them.

Most recently I helped take a multi-market platform from concept to launch in about six months; it now has 150K+ registered accounts. Before that I scaled a design team from 5 to 10+ at DevHub and shipped 32 production apps for Audi.

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Selected work

Digital Distribution Group

Zero to launch: founding team of a regulated iGaming platform

Head of Product Strategy, then Head of Operations. 2025 to now.

Concept to beta in about six months, then 150K+ registered accounts across multiple markets.

Evaluated about 15 platform and service partners against experience, integration effort, regulatory fit and commercial terms.
Saw that early acquisition was not turning into repeat use, and shifted the strategy to lifecycle and retention.
Redesigned support as AI-first with human escalation: 24/7 multilingual coverage and about 14% lower monthly cost.

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Design leadership at DevHub

Multi-brand digital product

Head of UX & Product Design, later Product Manager. 2023 to 2024.

Design team from 5 to 10+, design debt down about 30% in under six months.

Built a multi-brand design system with tokens, reusable components and Storybook.
Moved to dual-track discovery, cutting design-to-development turnaround by about 30%.
Drove +21% engagement, +15% retention and 12% faster time to first conversion through research and A/B testing.

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Audi Driving Experience and Feature Apps

Audi Business Innovation, via Modus Create

Senior Product Consultant. 2020 to 2022.

Booking time cut by about 80%, and 32 production Feature Apps delivered on schedule.

Replaced a PDF-and-post booking process with one journey across discovery, login, payment and support.
Defined reusable patterns, responsive behavior and WCAG 2.1 accessibility for apps used across Audi’s digital services.

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Devensoft

B2B M&A software

Senior Product Designer, 5-week engagement. 2023.

The client signed a one-year extension within days, with a designer and a researcher assigned full time.

Reset the interview sample after the first sessions showed only expert users, then ran 12 to 15 interviews across three user types.
Combined object-oriented UX modeling and a heuristic evaluation, and presented two modernization paths: quick wins or a full concept.

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Experience

Fifteen years across digital products, consulting and operations, with more than eight leading teams. I stay hands-on with design systems, analytics and AI-assisted workflows, and I work with product, engineering and executives to turn customer needs into shipped results.

Digital Distribution Group: Head of Operations, Product, Design & CX (2025 to now)Head of Product Strategy (early 2025). Coordinating about 40 contributors across design, content, CRM and support.
DevHub: Head of UX & Product Design, then Product Manager (2023 to 2024)Hired 6 designers and scaled the team from 5 to 10+.
Modus Create: Senior Consultant, Product & UX (2020 to 2023)Audi, AARP and Devensoft.
Luminos Software: Digital Design & UX Manager (2016 to 2021)Managed UX, UI and interaction designers. Design-related issues down about 20% with 90%+ timeline adherence.
Earlier: Visual and graphic design (2008 to 2016)Steelcase, Storm Group and agency work.
Education: Executive MSc, Innovation & Entrepreneurship, HEC Paris (in progress)BA Design and Visual Communications, Cluj-Napoca. NN/g UX Management certificate. IBM AI Product Manager specialization.

Hiring for a head of product or design?

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